Quote from maxineliam on June 10, 2026, 7:48 am

The role of publishing promotion has, in a very real sense, moved around a lot in the last few years. Today’s book marketers tend to focus more on social platforms, influencer collaborations, email outreach and even targeted digital ads, to reach readers more effectively. And as the whole industry keeps shifting, authors can take advantage of creative marketing tactics, which raise visibility, spark interaction, and make it easier for their books to stand out in those crowded competitive markets.